Digital Marketing Built Around the Right Audience and Clear Measurement
A strong website gives your marketing somewhere credible to send people. DigiWave plans and manages Google Ads and Meta Ads around your offer, audience, budget, and customer journey, with appropriate tracking in place to understand performance and guide ongoing optimisation.
Paid Campaigns Built Around Targeting, Tracking and Optimisation
Effective paid advertising takes more than simply launching ads. We combine targeting, creative, tracking, retargeting, and ongoing optimisation so campaign decisions can be guided by real performance data.
Audience Targeting
Build audiences around relevant interests, intent, location, and behaviour.
High-Intent Traffic
Use search campaigns to reach people actively looking for relevant products or services.
Retargeting
Reconnect with previous visitors and engaged audiences with relevant follow-up advertising.
Optimisation
Use campaign data to refine targeting, creative, bids, and budget allocation over time.
From Strategy to Results
We Build Campaigns With Purpose
A clear 5-step digital marketing process that helps your business reach the right people, generate real enquiries, and improve results through focused campaign strategy and optimisation.
01
DISCOVER
02
STRATEGY
03
DESIGN
04
LAUNCH
05
GROW
Marketing Discovery
- Business goals
- Target customers
- Current marketing review
- Lead generation needs
Campaign Strategy
- Audience targeting
- Offer and message planning
- Platform direction
- Budget focus
Campaign Design
- Ad creative direction
- Landing page flow
- Conversion-focused messaging
- Tracking setup plan
Launch & Track
- Google or Meta Ads setup
- Campaign launch
- Conversion tracking checks
- Performance monitoring
Optimise & Grow
- Campaign improvements
- Lead quality review
- Budget optimisation
- Ongoing growth support
Choose the Right Paid Media Package for Your Business
MINIMAL SETUP PACKAGE
once-off
Best for businesses that need their first ads setup and tracking foundation in place.
- Meta campaign + ad setup
- Google Ads campaign setup
- Meta Pixel setup
- Google conversion tracking setup
- Keyword research
- Audience targeting setup
- Basic retargeting setup
Recommended
COMBO STANDARD PACKAGE
Best for businesses that want ongoing Google and Meta campaign management to generate more leads.
- Meta + Google campaign setup
- Monthly ad management on both platforms
- Audience optimisation
- Keyword optimisation
- Retargeting campaigns
- Landing page optimisation guidance
- Monthly reporting
COMBO PREMIUM PACKAGE
Best for businesses that want advanced campaign scaling, retargeting, and stronger lead generation.
- Everything in Combo Standard
- Advanced scaling strategy
- Advanced audience + keyword expansion
- Cross-platform retargeting
- Conversion optimisation strategy
- Creative testing strategy
- Priority support
Meta Ads Built to Reach, Reconnect and Learn
Meta Ads can put your business in front of relevant audiences across Facebook and Instagram. We plan campaigns around your offer, audience, creative, objective, and customer journey, with tracking and optimisation used to guide decisions over time.
Audience Targeting
Build audiences around relevant interests, location, behaviour, and available customer data.
Creative Campaigns
Develop clear campaign creative and messaging around your offer and advertising objective.
Campaign Objectives
Structure campaigns around relevant actions such as enquiries, messages, bookings, visits, or purchases.
Pixel & Event Tracking
Pixel & Event Tracking
Retargeting
Reconnect with previous visitors and engaged audiences using relevant follow-up advertising.
Testing & Optimisation
Refine creative, audiences, messaging, and campaign settings as useful performance data becomes available.
Choose the Right Meta Ads Package for Your Business
MINIMAL SETUP PACKAGE
once-off
Best for businesses that need their Meta ads account, campaign setup, and tracking foundation in place.
- Meta Business Manager setup
- Ad Account setup
- Meta Pixel / Dataset integration
- Audience targeting setup
- Campaign structure setup
- 1 campaign + ad setup
- Basic conversion tracking setup
- Basic retargeting setup
Recommended
META STANDARD PACKAGE
Best for businesses that want monthly Meta campaign management and optimisation to generate more leads.
- Meta campaign + ad setup
- Monthly ad management + optimisation
- Audience testing + optimisation
- Retargeting campaign setup
- Performance monitoring
- Landing page optimisation guidance
- Monthly performance reporting
META PREMIUM PACKAGE
Best for businesses that want advanced Meta ad scaling, testing, retargeting, and ongoing optimisation.
- Everything in Meta Standard
- Advanced audience scaling
- Creative testing strategy
- Funnel optimisation
- Retargeting optimisation
- Conversion optimisation
- Detailed monthly performance reporting
- Priority support
Google Ads Built Around Search Intent, Relevance and Measurement
We build Google Ads campaigns around relevant searches, clear campaign objectives, and the market you want to reach. Keywords, targeting, ad messaging, exclusions, and tracking are then refined as useful campaign data becomes available.
Search Campaigns
Show relevant ads when people actively search for products or services related to your offer.
Keyword Strategy
Build campaigns around relevant search terms that reflect your offer and target market.
Negative Keywords
Reduce irrelevant search exposure and keep campaign targeting more focused.
Location Targeting
Target appropriate cities, regions, or service areas based on your market and campaign goals.
Ad Copy Testing
Test headlines, descriptions, and ad assets to learn which messages perform more effectively.
Conversion Tracking
Measure agreed actions such as calls, forms, bookings, or purchases where tracking is technically feasible.
Choose the Right Google Ads Package for Your Business
MINIMAL SETUP PACKAGE
once-off
Best for businesses that need their Google Ads account, search campaign, and tracking setup done properly.
- Google Ads account setup
- Conversion tracking setup
- Keyword research
- Search campaign structure setup
- Ad copy writing
- Negative keyword list
- Google Analytics 4 linking
- Google Business Profile linking
Recommended
GOOGLE STANDARD PACKAGE
Best for businesses that want monthly Google Ads management and optimisation to attract higher-intent leads.
- Google Ads campaign setup
- Monthly campaign management + optimisation
- Search term optimisation
- Negative keyword optimisation
- Bid & budget optimisation
- Landing page optimisation guidance
- Monthly performance reporting
GOOGLE PREMIUM PACKAGE
Best for businesses that want advanced Google Ads scaling, keyword expansion, and stronger campaign performance.
- Everything in Google Standard
- Advanced keyword expansion
- Campaign scaling strategy
- Performance Max campaigns
- Remarketing campaigns (Display / YouTube)
- Conversion rate optimisation guidance
- Detailed monthly performance reporting
Let’s Build Marketing Campaigns That Bring Real Leads
Book a free, obligation-free consultation and let’s look at your business goals, your current marketing, and how Google Ads or Meta Ads can help you reach the right people and generate better enquiries.
Free consultation • No obligation • Clear guidance before you decide
Marketing Consultation
Get clear guidance on the best marketing direction for your business.
- Review your marketing goals
- Look at your lead generation needs
- Recommend the right campaign direction
- Give you a clear next step